As the IOC-recognized world
governing body for boxing, with 196 national federations, the
International Boxing Association
(AIBA) has formed World Series of Boxing SA (WSB
SA) a limited company registered in Switzerland. Owned 75% by AIBA,
who have entered into a comprehensive commercial partnership with
IMG, the world's premier sports,
entertainment and media company, and holder of the remaining 25%
equity.
This partnership will combine
AIBA's expertise and authority in world boxing and
sports management with IMG 's sports marketing expertise, global
reach, and extensive media rights business knowledge in order to
help ensure that the World Series of Boxing reaches devoted boxing
fans around the world.
The company was established to own
all of the commercial and other rights relating to
WSB. WSB SA will have its own management structure
that will oversee the development and global promotion of WSB as a
whole, as well as managing the day-to-day relationships with the
franchisees.
With its headquarters in Lausanne,
WSB SA will seek to bring world-leading governance and commercial
guidance and leadership to WSB and its family of stakeholders.